About

Welcome to As It Flows, where the rhythm of the ocean meets the elegance of Korean culture. Founded by a group of passionate surfers and designers, our brand is dedicated to creating unique surf apparel that blends the dynamic spirit of surfing with the serene aesthetics of Korea.

Whether you're riding the waves or simply embracing the coastal lifestyle, As It Flows offers apparel that resonates with the flow of your life. Join us in celebrating the fusion of cultures, the beauty of the ocean, and the joy of surfing. Explore our collection and experience the unique blend of Korean-inspired surf apparel that is As It Flows.

Ride the waves, embrace the culture—let it flow.